M: Marketing

Name: M: Marketing
Price: 3.87 USD
Availability: InStock
ISBN: 9780078028854

ISBN-10: 007802885X

ISBN-13: 9780078028854

Edition: 3rd 2013

Authors: Dhruv Grewal, Michael Levy

List price: $83.67

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Description:

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment…

Book details

List price: $83.67
Edition: 3rd
Copyright year: 2013
Publisher: McGraw-Hill Higher Education
Publication date: 1/19/2012
Binding: Paperback
Pages: 464
Size: 9.25" wide x 11.25" long x 1.00" tall
Weight: 2.332
Language: English