Edition: 3rd 2012
List price: $213.00
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Description: Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $213.00
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 1/4/2011
Size: 9.00" wide x 11.50" long x 1.25" tall
|Overview of Marketing|
|Developing Marketing Strategies and a Marketing Plan|
|Analyzing the Market Environment|
|Segmentation, Targeting, and Positioning|
|Product, Branding, and Packaging Decisions|
|Developing New Products|
|Services: The Intangible Product|
|Pricing Concepts for Establishing Value|
|Strategic Pricing Methods|
|Supply Chain And Channel Management|
|Retailing And Multichannel Marketing|
|Integrated Marketing Communications|
|Advertising, Public Relations, And Sales Promotions|
|Personal Selling And Sales Management|