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Managerial Economics:

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ISBN-10: 0078021901

ISBN-13: 9780078021909

Edition: 2015

Authors: Christopher Thomas, S. Charles Maurice

List price: $282.60
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Description:

The goal of Thomas and Maurice's Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 12th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
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Book details

List price: $282.60
Copyright year: 2015
Publisher: McGraw-Hill College
Binding: Cloth Text 
Size: 8.25" wide x 9.50" long x 1.25" tall
Weight: 2.992
Language: English