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Marketing

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ISBN-10: 0077861094

ISBN-13: 9780077861094

Edition: 2015

Authors: Shane C. Hunt, John E. Mello

List price: $143.99
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Description:

Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives: themselves, Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill's Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise…    
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Book details

List price: $143.99
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 2/16/2014
Binding: Hardcover
Pages: 496
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.058
Language: English