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Essentials of Marketing A Marketing Strategy Planning Approach

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ISBN-10: 0077861043

ISBN-13: 9780077861049

Edition: 14th 2015

Authors: William Perreault, Cannon, Mccarthy

List price: $113.99
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Description:

Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e- and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs.Building on Pioneering StrengthsThis author team pioneered an innovative structure-- using the "four Ps" with a managerial approach--for the introductory marketing…    
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Book details

List price: $113.99
Edition: 14th
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 4/1/2014
Binding: Paperback
Pages: 768
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 3.410
Language: English