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ISBN-10: 0077861035

ISBN-13: 9780077861032

Edition: 12th 2014

Authors: Roger Kerin, Steven Hartley, William Rudelius

List price: $226.85
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Marketing, 12e utilizes a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.High Engagement StyleEasy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.Rigorous Pedagogical FrameworkPedagogy based on the use of Learning Objectives,…    
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Book details

List price: $226.85
Edition: 12th
Copyright year: 2014
Publisher: McGraw-Hill College
Binding: Cloth Text 
Size: 8.75" wide x 11.00" long x 1.50" tall
Weight: 3.608
Language: English