Selling: Building Partnerships

Name: Selling: Building Partnerships
Availability: InStock
ISBN: 9780077861001

ISBN-10: 0077861000

ISBN-13: 9780077861001

Edition: 9th 2014

Authors: Stephen B. Castleberry, John F. Tanner

List price: $191.74

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Description:

Selling: Building Partnerships, 9e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Book details

List price: $191.74
Edition: 9th
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 10/17/2013
Binding: Hardcover
Pages: 576
Size: 8.90" wide x 10.20" long x 1.10" tall
Weight: 2.948
Language: English