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Loose Leaf for Business Communication: Developing Leaders for a Networked World

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ISBN-10: 0077691091

ISBN-13: 9780077691097

Edition: 2014

Authors: Peter Cardon

List price: $167.33
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Description:

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
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Book details

List price: $167.33
Copyright year: 2014
Publisher: McGraw-Hill Higher Education
Publication date: 1/11/2013
Binding: Looseleaf - sheets only 
Size: 8.25" wide x 10.75" long x 0.75" tall
Weight: 2.596
Language: English

Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for…