Consumer Behavior Building Marketing Strategy

Name: Consumer Behavior Building Marketing Strategy
Price: 6.32 USD
Availability: InStock
ISBN: 9780077645557

ISBN-10: 0077645553

ISBN-13: 9780077645557

Edition: 12th 2013

Authors: Delbert Hawkins, David Mothersbaugh, Inc. Staff Best Books

List price: $304.33

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Description:

Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Book details

List price: $304.33
Edition: 12th
Copyright year: 2013
Publisher: McGraw-Hill Higher Education
Publication date: 2/24/2012
Binding: Digital, Other
Size: 8.00" wide x 10.00" long x 1.50" tall
Weight: 3.586
Language: English