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Strategic Management

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ISBN-10: 0077645065

ISBN-13: 9780077645069

Edition: 2nd 2015

Authors: Frank T. Rothaermel

List price: $154.99
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Description:

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.OneBook...OneVoice...OneVision
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Book details

List price: $154.99
Edition: 2nd
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 2/16/2015
Binding: Paperback
Pages: 528
Size: 8.00" wide x 10.00" long x 0.78" tall
Weight: 2.266
Language: English