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Strategic Management - Creating Competitive Advantages:

ISBN-10: 0077636082

ISBN-13: 9780077636081

Edition: 2013

Authors: Gregory Dess, Alan Eisner, G. T. Lumpkin, Gerry McNamara

List price: $190.30
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Description:

Strategic Management: Creating Competitive Advantage, Seventh Edition, by the prestigious authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites, and more. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students
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Book details

List price: $190.30
Copyright year: 2013
Publisher: McGraw-Hill College
Binding: Paperback
Pages: 608
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 2.090
Language: English