Loose Leaf Basic Marketing

Name: Loose Leaf Basic Marketing
Availability: OutOfStock
ISBN: 9780077473631

ISBN-10: 0077473639

ISBN-13: 9780077473631

Edition: 18th 2011

Authors: William D. Perreault, Joseph Cannon, E. Jerome McCarthy, E. Jerome McCarthy

List price: $194.00

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Description:

Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus ofBasic Marketinghas always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect…

Book details

List price: $194.00
Edition: 18th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 10/15/2010
Binding: Looseleaf - sheets only
Size: 8.00" wide x 10.50" long x 1.00" tall
Weight: 3.630
Language: English