Strategic Management Creating Competitive Advantages

Name: Strategic Management Creating Competitive Advantages
Price: 6.7 USD
Availability: InStock
ISBN: 9780077439569

ISBN-10: 0077439562

ISBN-13: 9780077439569

Edition: 6th 2012

Authors: Alan Eisner, Gregory G. Dess, G. T. Lumpkin, Gerry McNamara

List price: $211.00

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Description:

Strategic Management: Creating Competitive Advantages(Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the…

Book details

List price: $211.00
Edition: 6th
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 9/21/2011
Binding: Paperback
Pages: 592
Size: 8.00" wide x 10.25" long x 1.00" tall
Weight: 2.244
Language: English




Strategic Analysis



Strategic Management: Creating Competitive Advantages



Analyzing the External Environment of the Firm



Assessing the Internal Environment of the Firm



Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources



Strategic Formulation



Business-Level Strategy: Creating and Sustaining Competitive Advantages



Corporate-Level Strategy: Creating Value through Diversification



International Strategy: Creating Value in Global Markets



Entrepreneurial Strategy and Competitive Dynamics



Strategic Implementation



Strategic Control and Corporate Governance



Creating Effective Organizational Designs



Strategic Leadership: Creating a Learning Organization and an Ethical Organization



Managing Innovation and Fostering Corporate Entrepreneurship



Case Analysis



Analyzing Strategic Management Cases