Mass Media in a Changing World History Industry Controversy

Name: Mass Media in a Changing World History Industry Controversy
Price: 24.22 USD
Availability: InStock
ISBN: 9780077291105

ISBN-10: 0077291107

ISBN-13: 9780077291105

Edition: 3rd 2010 (Revised)

Authors: George R. Rodman

List price: $146.67

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Description:

Mass Media in a Changing Worldhelps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts…

Book details

List price: $146.67
Edition: 3rd
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 1/16/2010
Binding: Paperback
Pages: 544
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 2.442
Language: English




Overview



Introduction: Media in a Changing World



Media Impact: Mass Communication Research and Effects



The Print Industries



Books: The Durable Medium



Newspapers: Where Journalism Begins



Magazines: The First of the Specialized


Media



The Electronic Industries



Movies: Magic from the Dream Factory



Recordings and the Music Industry: Copyright Battles, Format Wars



Radio: The Hits Keep Coming



Television: Reflecting and Affecting Society



The Internet: Convergence in a Networked World



Information and Persuasion Industries



Electronic Journalism: News in the Age of Entertainment



Public Relations: The Image Industry



Advertising: The Media Support Industry



Media Law and Ethics



Media Law: Understanding Freedom of Expression



Media Ethics: Understanding Media Morality