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Introduction to Mass Communication Media Literacy and Culture

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ISBN-10: 0077286405

ISBN-13: 9780077286408

Edition: 6th 2010 (Revised)

Authors: Stanley J. Baran

List price: $181.00
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Description:

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.
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Book details

List price: $181.00
Edition: 6th
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 1/19/2010
Binding: Paperback
Pages: 528
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.332
Language: English

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many…    

Laying the Groundwork
Mass Communication, Culture, and Media Literacy
The Evolving Mass Communication Process
Media, Media Industries, and Media Audiences
Books
Newspapers
Magazines
Film
Radio, Recording, and Popular Music
Television, Cable, and Mobile Video
Video Games
The Internet and the World Wide Web
Supporting Industries
Public Relations
Advertising
Mass-Mediated Culture in the Information Age
Theories and Effects of Mass Communication
Media Freedom, Regulation, and Ethics
Global Media