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| Brief Table of Contents | |
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| Laying the Groundwork | |
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| Mass Communication, Culture, and Media Literacy | |
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| The Evolving Mass Communication Process | |
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| Media, Media Industries, and Media Audiences | |
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| Books | |
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| Newspapers | |
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| Magazines | |
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| Film | |
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| Radio, Recording, and Popular Music | |
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| Television, Cable, and Mobile Video | |
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| Video Games | |
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| The Internet and the World Wide Web | |
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| Supporting Industries | |
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| Public Relations | |
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| Advertising | |
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| Mass-Mediated Culture in the Information Age | |
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| Theories and Effects of Mass Communication | |
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| Media Freedom, Regulation, and Ethics | |
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| Global Media | |
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| Glossary | |
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| References | |
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| Acknowledgments | |
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| Index | |
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| Detailed Table of Contents | |
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| Laying the Groundwork | |
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| Mass Communication, Culture, and Media Literacy | |
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| What is Mass Communication? | |
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| Communication Defined Mass Communication Defined What Is Culture? | |
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| Culture as Socially Constructed Shared Meaning Functions and Effects of Culture Mass Communication and Culture Mass Media as Cultural Storytellers | |
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| Mass Communication as Cultural Forum Scope and Nature of Mass Media | |
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| The Role of Technology | |
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| The Role of Money Cultural Forum: Audience as Consumer or Audience as Product? | |
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| Mass Communication, Culture, and Media Literacy Oral Culture | |
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| The Invention of Writing Literate Culture | |
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| The Gutenberg Revolution | |
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| The Industrial Revolution Media Literacy Elements of Media Literacy | |
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| Media Literacy Skills Living | |
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| Media Literacy: Living a Media Literate Life Resources for Review and Discussion | |
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| The Evolving Mass Communication Process Industries in Turmoil The Good News for Media Industries Changes Concentration of Ownership and Conglomeration Globalization Cultural Forum | |
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| Concentration, Conglomeration and Serving Democracy Audience Fragmentation Hypercommercialism Erosion of Distinctions Among Media | |
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| Convergence Developing Media Literacy Skills | |
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| Reconsidering the Process of Mass Communication Media History Repeats | |
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| The Fraction of Selection Interpreter A-The Content Producer The Message Feedback and Interpreter B-The Audience Living Media Literacy | |
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| Read "the Trades" The Result Resources for Review and Discussion | |
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| Media, Media Industries, and Media Audiences | |
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| Books Book Timeline A Short History of Books Books Come to Colonial North America Books and Their Audiences The Cultural Value of the Book Media History Repeats | |
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| The Role of Books in Social Movements Using Media to Make a Difference | |
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| Our Bodies, Ourselves Censorship Scope and Structure of the Book Industry Categories of Books From Idea to Publication Trends and Convergence in Book Publishing Convergence Conglomeration Demand for Profits and Hypercommercialism Growth of Small Presses Restructuring Book Retailing Cultural Forum | |
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| Freedom to Read Developing Media Literacy Skills | |
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| The Lessons of Harry Potter Living Media Literacy | |
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| Start a Citywide (or Campuswide)Book Conversation Resources for Review and Discussion | |
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| Newspapers Newspaper Timeline A Short History of Newspapers The Earliest Newspapers Media History Repeats | |
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| Truth as a Defense Against Libel | |
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| The Zenger Trail The Modern Newspaper Emerges Newspapers and Their Audiences Scope and Structure of the Newspaper Industry Using Media to Make a Difference | |
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| When the Story Hits Home | |
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| TheNew Orleans Times-Picayuneand Hurricane Katrina Types of Newspapers | |
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| The Newspaper as an Advertising Medium The Wire and Feature Services Trends and Convergence in Newspaper Publishing Loss of Competition Conglomeration | |
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| Hypercommercialism, Erosion of the Firewall, and Loss of Mission Cultural Forum | |
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| What If There Were No Newspapers? Convergence with the Internet Changes in Newspaper Readership Developing Media Literacy Skills | |
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| Interpreting Relative Place of Stories Living Media Literacy | |
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| Help a School Start an Online Newspaper Resources for Review and Discussion | |
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| Magazines Magazine Timeline A Short History of Magazines | |
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| The Early Magazine Industry The Mass Circulation Era Media History Repeats | |
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| Taking On the Giants | |
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| Muckraking in the Magazines The Era of Specialization Magazines and Their Audiences Scope and Structure of the Magazine Industry Categories of Consumer Magazines | |
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| Magazine Advertising Types of Circulation Measuring Circulation Using Media to Make a Difference | |
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| Suzuki Samurai versusConsumer Reports Trends and Convergence in Magazine Publishing Online Magazines Custom Magazines | |
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| Meeting Competition from Cable Television Advertorials Advertiser Influence over Magazine Content Cultural Forum | |
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| Advertorials Aimed at Young Girls Developing Media Literacy Skills | |
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| Recognizing the Power of Graphics Living Media Literacy | |
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| Teach Teens about Magazines Resources of Review and Discussion | |
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| Film Film Timeline A Short History of Movies | |
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| The Early Entrepreneurs | |
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| The Coming Narrative Using Media to Make a Difference | |
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| African American Response to D.W. Griffith | |
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| The Lincoln and Micheaux Film Companies The Big Studios Change Comes to Hollywood Media History Repeats | |
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| Self-Censorship in Hollywood | |
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| The Movie Ratings Movies and Their Audiences Scope and Nature of the Film Industry Three Component Systems Cultural Forum | |
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| Why Don''t We Go to the Movies Anymore? The Studios Trends and Convergence in Moviemaking Conglomeration and the Blockbuster Mentality Convergence Reshapes the Movie Business Developing Media Literacy Skills | |
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| Recognizing Product Placements Living Media Literacy | |
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| Smoke-Free Movies Resources for Review and Discussion | |
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| Radio, Recording, and Popular Music Radio/Recording Timeline | |
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| A Short History of Radio and Sound Recording Early Radio Early Sound Recording | |
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| The Coming of Broadcasting | |
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| The Coming of Regulation Advertising and the Networks | |
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| The Golden Age Radio and Its Audiences Scope and Nature of the Radio Industry FM, AM, and Noncommercial Radio Radio | |
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| Is Local Radio Is Fragmented Radio Is Specialized Radio | |
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| Is Personal Radio Is Mobile | |
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| The Business of Radio Radio as an Advertising Medium Deregulation and Ownership Media History Repeats | |
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| Problems with Radio Ratings Scope and Nature of the Recording Industry The Major Recording Companies Using Media to Make a Difference | |
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| Rock ''n'' Roll, Radio, and Race Relations Cultural Forum | |
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| Rock and Rap | |
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| Selling or Selling Out? Trends and Convergence in Radio and Sound Recording | |
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| The Impact of Television Satellite and Cable Mobile Phones and the Sound of Money Terrestrial Digital Radio Web Radio and Podcasting Digital Technology | |
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| The Internet and the Future of the Recording Industry Industry-Approved Downloading P2P Downloading Developing Media Literacy Skills | |
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| Listening to Shock Jocks Living Media Literacy | |
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| College Radio Resources for Review and Discussion | |
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| Television, Cable, and Mobile Video Television Timeline | |
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| A Short History of Television Mechanical and Electronic Scanning The 1950s Media History Repeats | |
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| Can''t Find Them or They Aren''t There? | |
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| Where Have All the Boys and Minorities Gone? | |
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| The Coming of Cable Television and Its Audiences Using Media to Make a Difference | |
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| The Creation ofSesame Street Scope and Nature of the Broadcast Television Industry | |
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| The Networks and Program Content How a Program Gets on the Air Cable and Satellite Television Programming Trends and Convergence in Television and Cable VCR DVD DVR Digital Television | |
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| Television and Video on the Internet Interactive Television Phone-over-C | |