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Description: Providing comprehensive coverage of electronic commerce and business strategy, this textbook utilises case studies which enhance understanding of the topics covered.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $83.35
Publisher: McGraw Hill Higher Education
Size: 6.30" wide x 8.27" long x 0.79" tall
|The Internet as a business driver|
|The Impact of the Internet on business relationships|
|E-business risk management|
|Strategic planning for e-businesses organizations|
|Leveraging the Web for marketing|
|Financial appraisals of e-business organizations|
|Online resources and their deployment|
|Cyber Rules and Challenges|
|E-business Strategy-Lessons Learned|
|Twelve detailed International Case studies, and shorter mini-cases cases for class discussion|