E-Business Strategy

Name: E-Business Strategy
Price: 49.97 USD
Availability: InStock
ISBN: 9780077098377

ISBN-10: 0077098374

ISBN-13: 9780077098377

Edition: N/A

Authors: Paul Phillips

List price: $83.35

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Providing comprehensive coverage of electronic commerce and business strategy, this textbook utilises case studies which enhance understanding of the topics covered.

Book details

List price: $83.35
Publisher: McGraw Hill Higher Education
Pages: 400
Size: 6.30" wide x 8.27" long x 0.79" tall
Weight: 2.178




The Internet as a business driver



The Impact of the Internet on business relationships



E-business risk management



Strategic planning for e-businesses organizations



E-business models



E-Organisational dimensions



Leveraging the Web for marketing



Financial appraisals of e-business organizations



Online resources and their deployment



Virtual Marketspace



Cyber Rules and Challenges



E-business Strategy-Lessons Learned


Twelve detailed International Case studies, and shorter mini-cases cases for class discussion