Principles of Services Marketing

Name: Principles of Services Marketing
Availability: OutOfStock
ISBN: 9780077077464

ISBN-10: 0077077466

ISBN-13: 9780077077464

Edition: 1994

Authors: Adrian Palmer

List price: $18.95

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.

Book details

List price: $18.95
Copyright year: 1994
Publisher: McGraw-Hill Companies, The
Binding: Paperback
Pages: 360
Language: English