Entrepreneurship

Name: Entrepreneurship
Price: 5.5 USD
Availability: InStock
ISBN: 9780073530321

ISBN-10: 0073530328

ISBN-13: 9780073530321

Edition: 8th 2010

Authors: Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd

List price: $160.99

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Description:

The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a…

Book details

List price: $160.99
Edition: 8th
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 12/1/2009
Binding: Hardcover
Pages: 624
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 3.080
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide




The Entrepreneurial Perspective



Entrepreneurship and the Entrepreneurial Mind-Set



Entrepreneurial Intentions and Corporate Entrepreneurship



Entrepreneurial Strategy: Generating and Exploiting New Entries



From Idea to Opportunity



Creativity and the Business Idea



Identifying and Analyzing Domestic and International Opportunities



Intellectual Property and Other Legal Issues for the Entrepreneur



From the Opportunity to the Business Plan



The Business Plan: Creating and Starting the Venture



The Marketing Plan



The Organizational Plan



The Financial Plan



From the Business Plan to Funding the Venture



Sources of Capital



Informal Risk Capital, Venture Capital, and Going Public



From Funding the Venture to Launching, Growing and Ending the New Venture



Strategies for Growth and Managing the Implication of Growth



Accessing Resources for Growth from External Sources



Succession Planning and Strategies for Harvesting and Ending the Venture



Cases