Marketing

Name: Marketing
Price: 4.37 USD
Availability: InStock
ISBN: 9780073529936

ISBN-10: 0073529931

ISBN-13: 9780073529936

Edition: 10th 2011

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

List price: $117.99

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Description:

Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Book details

List price: $117.99
Edition: 10th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 2/1/2010
Binding: Hardcover
Pages: 800
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 4.048
Language: English




Initiating the Marketing Process



Creating Customer Relationships and Value through Marketing



Developing Successful Marketing and Organizational Strategies



Building an Effective Marketing Plan



Scanning the Marketing Environment



Ethical and Social Responsibility in Marketing



Understanding Buyers and Markets



Understanding Consumer Behavior



Understanding Organizations as Customers



Understanding and Reaching Global Consumers and Markets



Targeting Marketing Opportunities



Marketing Research: From Customer Insights to Actions



Market Segmentation, Targeting, and Positioning



Satisfying Marketing Opportunities



Developing New Products and Services



Managing Successful Products and Brands



Services Marketing



Building the Price Foundation



Arriving at the Final Price



Financial Aspects of Marketing



Managing Marketing Channels and Wholesaling



Customer-Driven Supply Chain and Logistics Management



Retailing



Integrated Marketing Communications and Direct Marketing



Advertising, Sales Promotion, and Public Relations



Personal Selling and Sales Management



Managing the Marketing Process



Implementing Interactive and Multichannel Marketing



Pulling It All Together: The Strategic Marketing Process



Planning a Career in Marketing



Alternate Cases


Glossary


Learning Review Answers


Chapter Notes


Credits


Name Index


Company/Product Index


Subject Index