Broadcasting, Cable, the Internet, and Beyond An Introduction to Modern Electronic Media

ISBN-10: 0073512036

ISBN-13: 9780073512037

Edition: 7th 2012

Authors: Joseph R. Dominick, Barry L. Sherman, Fritz J. Messere

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Description:

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
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Book details

List price: $128.52
Edition: 7th
Copyright year: 2012
Publisher: McGraw-Hill Education
Publication date: 3/31/2011
Binding: Paperback
Pages: 352
Size: 8.25" wide x 10.25" long x 0.25" tall
Weight: 1.606
Language: English

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Barry L. Sherman is Lambdin Kay Professor and Director of the George Foster Peabody Awards at the Grady College of Journalism and Mass Communication, University of Georgia. Chairman of the Department and Associate Director of the Peabody Awards from 1986 to 1991, he was founding Director of the Dowden Center for Telecommunication Studies. In 1995, he was named Frank Stanton Fellow by the International Radio & Television Society in recognition of “outstanding contributions to electronic media education.” He has also been a Fellow at the National Cable Television Center and Museum in Denver and the Freedom Forum Media Studies Center in New York.A graduate of Queens College, the City University of Anew York (B.A.., 1974; M.A., 1975), and Penn State (Ph.D., 1979) Dr. Sherman teaches and conducts research in the areas of broadcast and cable management and audience behavior. His research and consulting clients have included CapCities/ABC, The Canadian Broadcasting Company, the National Association of broadcasters, Paragon, among others. He writings have appeared in a variety of professional and trade publications, including Journal of Communication, Journal of Broadcasting and Electronic Media, Communication Education, Journalism Quarterly, and Channels.

Foundations
Introduction
History of Broadcast Media
History of Cable, Home Video, and the Internet 2
Audio and Video Technology
How It Is
Radio Today
Broadcast and Cable/Satellite TV Today
The Internet, Web Audio, and Web Video
How It's Done
The Business of Broadcasting, Cable, and New Media
Radio Programming
TV Programming
How It's Controlled
Rules and Regulations
Self-Regulation and Ethics
What It Does
Ratings and Audience Feedback
Effects
Glossary
Credits
Index
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