Seeing Is Believing
Edition: 4th 2012
List price: $85.90
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Description: Seeing is Believing: An Introduction to Visual Communicationuses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $85.90
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 1/24/2011
Size: 7.25" wide x 8.75" long x 0.50" tall
|Introduction: Image and Imagination|
|Seeing Is Believing|
|How We See|
|Elements of Visual Communication|
|Typography and Graphic Design: Tools of Visual Communication|
|Photography: The Captured Moment|
|Film: The Moving Image|
|Television: The Ever-Changing Mosaic|
|Comics, Cartoons, and Animation: The Development of An Art Form|
|Computers and Graphics: Wonders from the Image-Maker|
|Selected Annotated Bibiliography|