Mass Media in a Changing World

Name: Mass Media in a Changing World
Price: 11.2 USD
Availability: InStock
ISBN: 9780073511955

ISBN-10: 0073511951

ISBN-13: 9780073511955

Edition: 3rd 2010

Authors: George Rodman

List price: $146.67

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Book details

List price: $146.67
Edition: 3rd
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 2/5/2009
Binding: Paperback
Pages: 544
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.442
Language: English




Overview



Introduction: Media in a Changing World



Media Impact: Understanding Research and Effects



The Print Industries



Books: The Durable Medium



Newspapers: Where Journalism Begins



Magazines: The First of the Specialized Media



The Electronic Industries



Movies: Magic from the Dream Factory



Recordings and the Music Industry: Copyright Battles, Format Wars



Radio: The Hits Keep Coming



Television: Reflecting and Affecting Society



The Internet: Convergence in a Networked World



Information And Persuasion Industries



Electronic Journalism: News in an Age of Entertainment



Public Relations: The Image Industry



Advertising: The Media Support Industry



Media Law And Ethics



Media Law: Understanding Freedom of Expression



Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Credits Index