Mass Media in a Changing World

ISBN-10: 0073511951

ISBN-13: 9780073511955

Edition: 3rd 2010

Authors: George Rodman

List price: $146.67
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Book details

List price: $146.67
Edition: 3rd
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 2/5/2009
Binding: Paperback
Pages: 544
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.442
Language: English

Overview
Introduction: Media in a Changing World
Media Impact: Understanding Research and Effects
The Print Industries
Books: The Durable Medium
Newspapers: Where Journalism Begins
Magazines: The First of the Specialized Media
The Electronic Industries
Movies: Magic from the Dream Factory
Recordings and the Music Industry: Copyright Battles, Format Wars
Radio: The Hits Keep Coming
Television: Reflecting and Affecting Society
The Internet: Convergence in a Networked World
Information And Persuasion Industries
Electronic Journalism: News in an Age of Entertainment
Public Relations: The Image Industry
Advertising: The Media Support Industry
Media Law And Ethics
Media Law: Understanding Freedom of Expression
Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Credits Index
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