Business A Changing World

Name: Business A Changing World
Price: 4.64 USD
Availability: InStock
ISBN: 9780073511757

ISBN-10: 0073511757

ISBN-13: 9780073511757

Edition: 8th 2011

Authors: O. C. Ferrell, Geoffrey A. Hirt, Linda Ferrell

List price: $65.99

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Description:

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesnt inherit out-dated examples from a hardback derivative.

Book details

List price: $65.99
Edition: 8th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 11/1/2010
Binding: Paperback
Pages: 640
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.486
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide




Business in a Changing World



The Dynamics of Business and Economics



Business Ethics and Social Responsibility



Business in a Borderless World



Starting and Growing a Business



Options for Organizing Business



Small Business, Entrepreneurship, and Franchising



Managing for Quality and Competitiveness



The Nature of Management



Organization, Teamwork, and Communication



Managing Service and Manufacturing Operations



Creating the Human Resource Advantage



Motivating the Workforce



Managing Human Resources



Marketing: Developing Relationships



Customer Driven Marketing



Dimensions of Marketing Strategy



Digital Marketing and Social Networking



Financing the Enterprise



Money and the Financial System



Accounting and Financial Statements



Financial Management and Securities Markets


Appendices





Law Appendix


Personal Finance Appendix


Managing Information Appendix