Understanding Business

ISBN-10: 0073511706

ISBN-13: 9780073511702

Edition: 9th 2010

Authors: William G. Nickels, James Mchugh, Susan Mchugh

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Book details

List price: $98.99
Edition: 9th
Copyright year: 2010
Publisher: McGraw-Hill Higher Education
Publication date: 11/1/2009
Binding: Hardcover
Pages: 800
Size: 9.00" wide x 11.25" long x 1.50" tall
Weight: 4.422
Language: English

Taking Risks and Making Profits within the Dynamic Business Environment
Understanding How Economics Affects Business
Doing Business in Global Markets
Demanding Ethical and Socially Responsible Behavior
How to Form a Business
Entrepreneurship and Starting a Small Business
Management and Leadership
Adapting Organizations to Today’s Markets
Production And Operations Management Of Goods And Services
Motivating Employees
Human Resource Management: Finding and Keeping The Best Employees
Dealing with Employee-Management Issues and Relationships
Marketing: Helping Buyers Buy
Developing and Pricing Goods And Services
Distributing Products
Using Effective Promotions
Understanding Accounting and Financial Information
Financial Management
Using Securities Markets for Financing and Investing Opportunities
Money, Financial Institutions, and the Federal Reserve
Working Within The Legal Environment
Using Technology to Manage Information
Managing Risk
Managing Personal Finances
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