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Essentials of Marketing

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ISBN-10: 0073404810

ISBN-13: 9780073404813

Edition: 12th 2010

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

List price: $97.99
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Description:

Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.
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Book details

List price: $97.99
Edition: 12th
Copyright year: 2010
Publisher: McGraw-Hill Higher Education
Publication date: 11/1/2009
Binding: Paperback
Pages: 736
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 3.190
Language: English