New Products Management

Name: New Products Management
Price: 5.88 USD
Availability: InStock
ISBN: 9780073404806

ISBN-10: 0073404802

ISBN-13: 9780073404806

Edition: 10th 2011

Authors: C. Merle Crawford, C. Anthony Di Benedetto

List price: $104.99

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Description:

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

Book details

List price: $104.99
Edition: 10th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 12/1/2010
Binding: Hardcover
Pages: 592
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English




Overview and Opportunity Identication/Selection



The Strategic Elements of Product Development



The New Products Process



Opportunity Identication and Selection: Strategic Planning for New Products



Concept Generation



Creativity and the Product Concept



Finding and Solving Customers' Problems



Analytical Attribute Approaches: Introduction and Perceptual Mapping



Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques



Concept/Project Evaluation



The Concept Evaluation System



Concept Testing



The Full Screen



Sales Forecasting and Financial Analysis



Product Protocol



Development



Design



Development Team Management



Product Use Testing



Launch



Strategic Launch Planning



Implementation of the Strategic Plan



Market Testing



Launch Management



Public Policy Issues


Appendixes



Sources of Ideas Already Generated



Other Techniques of Concept Generation



Small's Ideation Stimulator Checklist



The Marketing Plan



Guidelines for Evaluating a New Products Program