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Business Communication Developing Leaders for a Networked World

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ISBN-10: 0073403199

ISBN-13: 9780073403199

Edition: 2014

Authors: Peter W. Cardon

List price: $140.99
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The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace.Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
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Book details

List price: $140.99
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 2/16/2013
Binding: Paperback
Pages: 600
Size: 8.25" wide x 10.50" long x 0.80" tall
Weight: 2.904
Language: English