Audience, the Message, the Speaker

ISBN-10: 0073385042

ISBN-13: 9780073385044

Edition: 8th 2010

Authors: John Hasling

List price: $99.67
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This brief, core introduction to public speaking combines a concern with classic rhetoric with a strong focus on ethics, diversity, and the latest technology.The Audience, The Message, The Speakeremphasizes the speaker's responsibility to convey succinct, meaningful information that is well organized, reliable, and clearly expressed for the relevant audience.
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Book details

List price: $99.67
Edition: 8th
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 1/26/2009
Binding: Paperback
Pages: 224
Size: 5.25" wide x 8.75" long x 0.25" tall
Weight: 1.034
Language: English

Steven T. Edwardsis the director of the Maryland Fire and Rescue Institute of the University of Maryland. The Maryland Fire and Rescue Institute is the state's comprehensive training agency for emergency services, training more than 34,000 students each year. He is a former fire chief of the Prince George's County Fire Department in Maryland, where he served for 25 years in a variety of positions from high school cadet to fire chief. Edwards also serves as chair of the board of directors of the Safety Equipment Institute, chair of the Congressional Fire Service Institute National Advisory Committee, as well as numerous local- and state-level appointments. In 1997, he was elected as the president of the North American Fire Training Directors. Edwards is a graduate of the University of Maryland University College (UMUC) with a bachelor's degree in fire service management and a master's degree in general administration. Both degrees were achieved with summa cum laude honors. He has attended the Harvard University John F Kennedy School of Government "Program for Senior Executives in State and Local Government" and the National Fire Academy, and has presented at national conferences and seminars. Edwards is currently a member of the adjunct faculty at UMUC, teaching its course in fire service personnel management. During his career of more than 35 years in fire service, Edwards received numerous awards and honors, including the Prince George's County Fire Department "Gold Star of Valor" in 1979 for the rescue of two firefighters at a major fire and explosion. During his tenure as fire chief, the department received the IAFC Award for Excellence as well as twenty-eight National Association of Counties Awards for Excellence. While continuing his fire service career at the University of Maryland, the Maryland Fire and Rescue Institute was selected as the Congressional Fire Service Institute National Fire Service Organization of the Year for 1999. In addition, Edwards received the University of Maryland President's Distinguished Service Award in 2003 for exceptional performance, leadership, and service.John (Jack) Hasling earned the title of Professor Emeritus after teaching for 27 years at Foothill College in Los Altos Hills, California. He received his MA in 1963 from Sacramento State University, where he later taught and coached the debate team. He came to Foothill College in 1966 to teach public speaking and serve as faculty advisor for the college radio station. In the years following, he contributed to the speech curriculum by writing and developing courses in group discussion, interpersonal communication, and broadcast journalism. Teaching was his second career, his first being broadcasting. From 1952 to 1961 he worked as an announcer and engineer for several radio stations in northern California. In 1980 he published a book with McGraw-Hill entitled Fundamentals of Radio Broadcasting.During his years at Foothill College, Jack was actively involved in faculty affairs at the state and local levels. He served as chair of the Improvement of Instruction committee and later as president of the Academic Senate. He is a former member of the Commission on Instruction for the California Association of Community Colleges and is a charter member of the Bay Area Speech Teachers Association. He has served as parliamentarian at conventions of the California State Academic Senate.Since his retirement Jack has extended his interest in writing to include adult fiction and children’s literature. He has published two novels, both concerning social issues in recent history, and two children’s books. He reads his works to third- and fourth- grade classes and speaks to adult groups on the importance of reading aloud to children.

Prologue: Theory of Oral Communication
The Fundamentals of Communication
Making Ourselves Understood
Communication Models
The Audience
Preparing to Meet the Audience
The Communication Process
The Audience
The Message
The Speaker
Value to the Speaker
Speaker-Audience Relationship
Getting Started
Preparing to Meet the Audience
Receiving an Invitation to Speak
Adapting Your Speech to the Audience
Particular Interests
Possible opposition
Political Perspective
Religious Influences
Cultural Differences
The Relevance Factor
Stepping into the Listeners’ Shoes
Speaking So That People Will Listen
Gain the Attention
Have a Clear Purpose
Emphasize key Words and Points
Provide Connecting Phrases
Build Attention Features
Ease the Strain of Listening
Penetrate Stereotyped Notions
Observe the Time Limit
Respect for the Audience / The Audience’s Bill of Rights
Finding Common Ground
Connecting with the Audience
Framing the Issue
Avoiding Divisiveness
Basic Agreement
Qualified Meaning of Common Ground
Positive Results
The Audience in a Pluralistic Society
Diverse Perceptions of Communication Skills
Learning About Yourself and Others
Common Characteristics
The Cultural Effects of Diversity
Diversity in the Workplace
Social Implication of Diversity
The Speaker’s Dilemma
Overcoming Cultural Barriers
The Challenge of Pluralism
Listening and Reacting
Choosing to Listen
Listening Models
Learning to Listen
Forming Good Listening Habits
Feedback to the Speaker
Listening Passively
Listening Actively
Comprehensive Listening
Obstacles to Listening
Critical Listening
Listening for Faulty Reasoning
Retention and Access
Semantics of Listening and Reacting
Levels of Abstraction
Semantic Reactions
Shaping Perception
Intentional Choice of Words
The Message
The Topic, Purpose, and Content of the Speech
The Topic
The General Purpose
The Speech to Inform
The Speech to Persuade
The Speech to Motivate
The Speech to Entertain
The Content
Using the Internet
Taking Notes
Forms of Support
Definition of Terms
Specific Instances
Controlled Studies
Statistical Data
Testimonial Evidence
Interest Grabbers
Selecting Your Material
Organizing and Outlining
The Need to be Organized
The Value of an Outline
The Basic Structure
The Introduction
Attention Statement
Purpose Statement
Giving Focus to the Subject
Phrasing the Purpose Statement
The Presummary
The Body of the Speech
Main Headings
Supporting Information
The Conclusion
Reinforcing the Thesis
Finished Outline
The Speech to Inform
The Qualities of Exposition
The Focus Makes It Your Own
Being Familiar with your Subject
Speaking Opportunities
Topics for the Speech to Inform
Taking a Neutral Position
Priming the Audience’s Interest
Helping to Inform the Voter
Instant Speech
Speaking in the Business World
Training Specialist
Speaking to a Committee
The Informative Presentation
Thinking and Reasoning
Critical Thinking
Selective Learning
Examining Beliefs
Testing What You Read and Hear
Learning What You Need to Know
Interpreting Information and Drawing
The Inductive Process
Signs and Causes
The Deductive Process
Discovering What You Believe
the Speech to Persuade
The Persuasive Message
The Inherent Qualities of Persuasion
Modes of Proof
Taking a Position
Status Quo
Conflicting Beliefs
Persuasive Information
Constructing and Argumentative Case
Advancing a Claim
Using Evidence to Support a Claim
Providing a Warrant to Reinforce Evidence
Forming a Thesis
Facing Opposition
Emotional Appeals
Shared Values
Personal Integrity / Credibility of the Speaker
The Speaker
The Speaker's Frame of Mind
Desire to be Heard
Thorough Preparation
Techniques to Relieve Anxiety
Creating a New Self-Image
Message to Ourselves
Changing our Self-perception
Self-regulating Mechanism
Comfort zones
Making Adjustments
Imprinting the New Image
Convincing Yourself
Rewards of Speaking
Delivering the Message
The Use of Language
Words and their Meaning
Offensive Language
Modes of Delivery
Impromptu Speaking
The Fully Scripted Speech
Speaking Extemporaneously
The Dimensions of the Message
Primary Message
Auxiliary Messages
Secondary Messages
Nonverbal Communication
Vocal Communication
Emphasizing Key Points
Pointer Phrase
Oratorical Emphasis
Visual Reinforcement
Responding to Questions
Know Your Subject
Anticipate Questions
Direct Answers to the Whole Audience
Be Succinct
Encourage Involvement
Maintain Control
Know When to Stop
The Power of Visuals
Do it Right
Practice, Practice, Practice
High Stakes Presentation
Speaking to a Specific Audience
The Tools of the Trade
What Visuals Can Accomplish
Making It Happen with Visual Aids
Projecting Images
Plain and Simple Visuals
Desktop Visuals
Microphones and Cameras
Public Address Systems
Radio Microphones
Television Cameras
Putting it All Together
Meeting Ethical Standards
Telling It Like It Is
Values Clarification
Applying Your Own Ethics
Ethical Standards at Risk
Political Ethics
Avoiding Plagiarism
Civil Disobedience
Social Contracts
The Value of Ethical Conduct
The Speaker's Code of Ethics
Moral Questions
Reason is the Ultimate Ethic
Appendix: Speaking Opportunities
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