Strategic Management of Technological Innovation

Name: Strategic Management of Technological Innovation
Price: 3.33 USD
Availability: InStock
ISBN: 9780073381565

ISBN-10: 007338156X

ISBN-13: 9780073381565

Edition: 3rd 2010

Authors: Melissa A. Schilling

List price: $124.33

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Description:

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with…

Book details

List price: $124.33
Edition: 3rd
Copyright year: 2010
Publisher: McGraw-Hill Higher Education
Publication date: 11/16/2009
Binding: Paperback
Pages: 320
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.078
Language: English




Introduction



Industry Dynamics of Technological Innovation



Sources of Innovation



Types and Patterns of Innovation



Standards Battles and Design Dominance



Timing of Entry



Formulating Technological Innovation Strategy



Defining the Organization's Strategic Direction



Choosing Innovation Projects



Collaboration Strategies



Protecting Innovation



Implementing Technological Innovation Strategy



Organizing for Innovation



Managing the New Product Development Process



Managing New Product Development Teams



Crafting a Deployment Strategy


Index