Strategic Management of Technology and Innovation

Name: Strategic Management of Technology and Innovation
Price: 12.0 USD
Availability: InStock
ISBN: 9780073381541

ISBN-10: 0073381543

ISBN-13: 9780073381541

Edition: 5th 2009

Authors: Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright, whee

List price: $309.67

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Description:

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link…

Book details

List price: $309.67
Edition: 5th
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 7/7/2008
Binding: Hardcover
Pages: 1280
Size: 8.25" wide x 10.25" long x 2.00" tall
Weight: 5.390
Language: English




Integrating Technology and Strategy: A General Management Perspective


Technological Innovation


Technological Innovation and Strategy



Design and Implementation of Technology Strategy: An Evolutionary Perspective


Technological Evolution


Industry Context


Organizational Context


Strategic Action



Enactment of Technology Strategy-Developing a Firm's Innovative Capabilities


Internal and External Sources of Technology


Linking New Technology and Novel Customer Needs


Internal Corporate Venturing



Enactment of Technology Strategy-Creating and Implementing a Development Strategy


New Product Development


Building Competence/Capabilities Through New Product Development



Conclusion: Innovation Challenges in Established Firms


Credits


Index