Modern Competitive Strategy
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Edition: 3rd 2009
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Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced…
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 12/9/2008
Size: 7.50" wide x 9.25" long x 0.50" tall
|What Is Strategy?|
|Strategic Planning and Decision Making|
|Competing Over Time|
|Vertical Integration and Outsourcing|
|Modern Competitive Strategy|
|Managing the Multi-business Firm|