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Marketing Management - A Strategic Decision-Making Approach

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ISBN-10: 0073381160

ISBN-13: 9780073381169

Edition: 7th 2010

Authors: John Mullins, Orville C. Walker, Harper W. Boyd, Orville Walker, Harper Boyd

List price: $245.33
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Description:

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team�s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Book details

List price: $245.33
Edition: 7th
Copyright year: 2010
Publisher: McGraw-Hill Higher Education
Publication date: 2/20/2009
Binding: Paperback
Pages: 576
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 2.508
Language: English