Edition: 17th 2009
List price: $246.33
Buy it from $2.39
This item qualifies for FREE shipping
*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Basic Marketing 17e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing?s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ?best practices.? This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $246.33
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 10/16/2008
Size: 9.00" wide x 11.50" long x 1.00" tall
|MarketingG++s Value to Consumers, Firms and Society|
|Marketing Strategy Planning|
|Focusing Marketing Strategy with Segmentation and Positioning|
|Evaluating Opportunities in the Changing Marketing Environment|
|Demographic Dimensions of Global Consumer Markets|
|Final Consumers and Their Buying Behavior|
|Business and Organizational Customer and Their Buying Behavior|
|Improving Decisions with Marketing Information|
|Elements of Product Planning for Goods and Services|
|Product Management and New- Product Development|
|Place and development of Channel Systems|
|Distribution Customer Service and Logistics|
|Retailers, Wholesalers, and Their Strategy Planning|
|Promotion- Introduction to Integrated Marketing Communications|
|Personal Selling and Customer Service|
|Advertising and Sales Promotion|
|Pricing Objectives and Policies|
|Price Setting in the Business World|
|Implementing and Controlling Marketing Plans: Evolution and Revolution|
|Managing MarketingG++s Link with Other Functional Areas|
|Developing Innovative Marketing Plans|
|Ethical Marketing in Consumer-Oriented Societies: Appraisal and Challenges|