Essentials of Marketing Research
List price: $135.00
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $135.00
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 7/2/2007
Size: 8.00" wide x 9.75" long x 0.75" tall
|The Role and Value of Marketing Research Information|
|Marketing Research for Decision Making|
|The Marketing Research Process and Proposals|
|Designing the Marketing Research Project|
|Literature Reviews and Hypotheses|
|Secondary Data and Sources|
|Exploratory Research Designs|
|Descriptive Research Designs|
|Causal Research Designs|
|Gathering and Collecting Accurate Data|
|Sampling: Theory and Methods|
|Measurement & Scaling|
|Designing the Questionnaire|
|Data Preparation, Analysis and Reporting the Results|
|Data Analysis for Qualitative Research|
|Preparing Data for Quantitative Analysis|
|Basic Data Analysis for Quantitative Research|
|Examining Relationships in Quantitative Research|
|Reporting and Presenting Results|