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Business Communication Building Critical Skills

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ISBN-10: 0073377724

ISBN-13: 9780073377728

Edition: 4th 2009

Authors: Kitty O. Locker, Stephen Kyo Kaczmarek

List price: $122.81
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Book details

List price: $122.81
Edition: 4th
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 7/10/2008
Binding: Paperback
Pages: 608
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 2.684
Language: English

Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.

Building Blocks for Effective Messages
Business Communication, Management, and Success
Adapting Your Message to Your Audience
Communicating Across Cultures
Planning, Writing, and Revising
Designing Documents, Slides, and Screens
Creating Goodwill
You-Attitude
Positive Emphasis
Reader Benefits
Letters, Memos, and E-Mail Messages
Formats for Letters and Memos
Informative and Positive Messages
Negative Messages
Persuasive Messages
E-Mail Messages
Polishing Your Writing
Editing for Grammar and Punctuation
Choosing the Right Word
Revising Sentences and Paragraphs
Interpersonal Communication
Listening
Working and Writing in Teams
Planning, Conducting, and Recording Meetings
Making Oral Presentations
Research, Reports, and Visuals
Proposals and Progress Reports
Finding, Analyzing, and Documenting Information
Short Reports
Long Reports
Using Visuals
Job Hunting
Researching Jobs
R�sum�s
Job Application Letters
Job Interviews
Follow-Up Letters and Calls and Job Offers