Business Research Methods

ISBN-10: 0073373702

ISBN-13: 9780073373706

Edition: 11th 2011

Authors: Donald R. Cooper, Pamela S. Schindler

List price: $256.67
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Book details

List price: $256.67
Edition: 11th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 8/26/2010
Binding: Hardcover
Pages: 784
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.982
Language: English

Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.

Introduction to Business Research
Research in Business
How the Research Industry Works
Ethics in Business Research
Thinking Like a Researcher
The Research Process: An Overview
Clarifying the Research Question through Secondary Data and Exploration
Bibliographic Database Searches
Advanced Searches
The Design of Business Research
Research Design: An Overview
Qualitative Research
Observation Studies
Experiments
Surveys
Complex Experimental Designs
Test Markets
The Sources and Collection of Data
Measurement
Measurement Scales
Questionnaires and Instruments
Crafting Effective Measurement Questions
Pretesting Options and Discoveries
Sampling
Determining Sample Size
Analysis and Presentation of Data
Data Preparation and Description
Describing Data Statistically
Exploring, Displaying, and Examining Data
Hypothesis Testing
Measures of Association
Multivariate Analysis: An Overview
Presenting Insights and Findings: Written Reports
Presenting Insights and Findings: Oral Presentations
Case Index
Appendices:
Business Research Requests and Proposals (with Sample RFP)
Focus Group Discussion Guide
Nonparametric Significance Tests
Selected Statistical Tables
References and Readings
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