International Business The Challenge of Global Competition

Name: International Business The Challenge of Global Competition
Price: 6.09 USD
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ISBN: 9780073346885

ISBN-10: 0073346888

ISBN-13: 9780073346885

Edition: 11th 2008 (Revised)

Authors: Donald Ball, Wendell H. McCulloch, Michael S. Minor, Jeanne M. McNett, J. Michael Geringer

List price: $239.67

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International Business: The Challenge of Global Competition, 11th Edition, byBall, McCulloch, Geringer, Minor and McNettcontinues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing –a claim no other text can make. In addition, each new copy ofInternational Business, 11eincludes access to CESIM –an interactive IB simulation developed for industry professionals. Ball, et al is the only…

Book details

List price: $239.67
Edition: 11th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 2/12/2007
Binding: Mixed Media
Pages: 623
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.740
Language: English

Professor of Marketing and INternational Business




The Nature of International Business



The Rapid Change of International Business



International Trade and Foreign Direct Investment



Theories of International Trade and Investment



Cooperation Among Nations



Dynamics of International Institutions



Understanding the International Monetary System



International Environmental Forces



Cultural Forces



Natural Resources and Environmental Sustainability



Economic and Socioeconomic Forces



Political Forces



Legal Forces



Financial Forces



Labor Forces



The Organizational Environment



International Competitive Strategy



Assessing and Analyzing Markets



Entry Modes



Export and Import Practices



Marketing Internationally



Organizational Design and Control



Human Resource Management



Financial Management



Global Operations and Supply Chain Management