International Business The Challenge of Global Competition
Edition: 11th 2008 (Revised)
List price: $239.67
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Description: International Business: The Challenge of Global Competition, 11th Edition, byBall, McCulloch, Geringer, Minor and McNettcontinues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing –a claim no other text can make. In addition, each new copy ofInternational Business, 11eincludes access to CESIM –an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. OnlyBall, McCulloch, Geringer, Minor and McNettcan offer a complete view of International Business as diverse as the backgrounds of business students.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $239.67
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 2/12/2007
Binding: Mixed Media
Size: 8.50" wide x 10.75" long x 1.00" tall
Professor of Marketing and INternational Business
|The Nature of International Business|
|The Rapid Change of International Business|
|International Trade and Foreign Direct Investment|
|Theories of International Trade and Investment|
|Cooperation Among Nations|
|Dynamics of International Institutions|
|Understanding the International Monetary System|
|International Environmental Forces|
|Natural Resources and Environmental Sustainability|
|Economic and Socioeconomic Forces|
|The Organizational Environment|
|International Competitive Strategy|
|Assessing and Analyzing Markets|
|Export and Import Practices|
|Organizational Design and Control|
|Human Resource Management|
|Global Operations and Supply Chain Management|