Managerial Economics with Student CD

ISBN-10: 007334656X

ISBN-13: 9780073346564

Edition: 9th 2008 (Revised)

Authors: Christopher R. Thomas, S. Charles Maurice

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Book details

List price: $164.69
Edition: 9th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 3/7/2007
Binding: Hardcover
Size: 8.25" wide x 9.50" long x 1.30" tall
Weight: 3.454
Language: English

Some Preliminaries
Managers, Profits, and Markets
Demand, Supply, and Market Equilibrium
Marginal Analysis for Optimal Decisions
Basic Estimation Techniques
Demand Analysis
Theory of Consumer Behavior
Elasticity and Demand
Demand Estimation and Forecasting
Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
Production and Cost Analysis
Production and Cost in the Short Run
Production and Cost in the Long Run
Production and Cost Estimation
Online Topic 2: Linear Programming
Profit-Maximization in Various Market Structures
Managerial Decisions in Competitive Markets
Managerial Decisions for Firms with Market Power
Strategic Decision Making in Oligopoly Markets
Advanced Managerial Decision Making
Advanced Pricing Techniques
Decisions Under Risk and Uncertainty
Government Regulation of Business
Online Topic 3: The Investment Decision
Appendix: Statistical Tables
Answers to Technical Problems
Index
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