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Overview | |
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Introduction: Media in a Changing World | |
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Chapter Opener: The Convergence Generation | |
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Media Literacy | |
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Media Criticism | |
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Career Preparation | |
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The Critic versus the Practitioner | |
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Basic Terms | |
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Media History | |
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Understanding Today's Media Industries | |
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American Dominance of World Media | |
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Cultural Imperialism | |
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Foreign Media in the United States | |
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Reasons for Corporate Media Growth | |
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Patterns of Ownership | |
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Media and Governments around the World | |
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Media and the Audience | |
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Media Controversies | |
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Impact Issues Deal with Media's Influence | |
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Legal issues Deal with Media Law and Regulation | |
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Ethical Issues Deal with the Morality of Media | |
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The Interrelationship of Impact, Legal, and Ethical Issues | |
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Milestones in Media History | |
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Close-Up on History: Technology and Change: The Telegraph | |
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Close-Up on Industry: Breaking info a Media Career | |
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Close-Up on Controversy: The Many Meanings of Censorship | |
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Media Conglomerates | |
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Media Impact: Understanding Research and Effects | |
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Chapter Opener: Grand Theft Auto Theory and Research | |
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A Brief History of Media Research | |
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Early Studies | |
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Studies into the Effects of Television | |
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Marshall McLuhan and Cultural Studies | |
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Current Research | |
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Understanding Today's Media Theory and Research | |
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Social Science Perspectives | |
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Cultural Studies | |
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Media Theory: A Complex Whole | |
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Controversies | |
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Research versus Conventional Wisdom | |
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Limitations of Research | |
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The Industry's Response | |
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Milestones in Media Research | |
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Close-Up on History: Seduction of the Innocent: The Effects of Comic Books | |
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Close-Up on Media Theory: Media's Influence on Language: Speaking the Previously Unspeakable | |
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Close-Up on Controversy: Does Pop Culture Make Us Smarter? | |
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The Print Industries | |
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Books: The Durable Medium | |
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Chapter Opener: Da Vinci Decoded | |
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A Brief History of Books | |
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Early Forms | |
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The Printing Revolution | |
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The Book in America | |
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The Industrial Revolution | |
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Paperback Books | |
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Conglomeration and Globalization | |
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New Forms of the Book | |
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Understanding Today's Book Publishing Industry | |
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Types of Books | |
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The Players | |
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Controversies | |
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Book Censorship | |
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The Blockbuster Syndrome | |
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Milestones in Book Publishing | |
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Close-Up on History: Books and Slavery | |
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Close-Up on Industry: The Harry Potter Phenomenon | |
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Close-Up on Controversy: A Victim of the Blockbuster Syndrome | |
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Top Publishers of U.S. Books | |
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Most Frequently Banned Books | |
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Newspapers: Where Journalism Begins | |
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Chapter Opener: Outrunning the Boulder | |
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A Brief History of Newspapers | |
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The First Newspapers | |
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The Newspaper in Early America | |
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Changes in the Concept of News | |
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The Making of the Modern Press | |
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Concentration into Chains | |
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Leading the News Process | |
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Changing Publication Patterns | |
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Adapting to New Media | |
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Understanding Today's Newspaper Industry | |
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The Owners | |
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The Newspapers | |
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The Staff | |
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Support Services | |
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The Reader | |
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Controversies | |
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Concentration of Ownership | |
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Lack of Diversity in the Newsroom | |
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Other Controversies | |
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Milestones in U.S. Newspaper History | |
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Close-Up on History: The Yellow Kid | |
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Close-Up on Industry: USA Today Changes the Face of Journalism | |
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Close-Up on Controversy: The Power of the Independent Press | |
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Top U.S. Newspaper Chains, by Daily Circulation | |
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Largest U.S. Newspapers, by Daily Circulation | |
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Magazines: The First of the Specialized Media | |
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Chapter Opener: The Birth of Latina | |
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A Brief History of Magazines | |
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Magazine Evolution | |
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General Interest Magazines | |
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Mass Circulation Magazines | |
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The Decline of General Interest Magazines | |
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The Rise of Special Interest Magazines | |
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Adapting to New Media | |
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Global Endeavors | |
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Understanding Today's Magazine Industry | |
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Types of Magazines | |
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The Players | |
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Controversies | |
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The Impact of Images | |
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Truth and Accuracy | |
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Editorial Independence | |
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Marketing Schemes | |
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Milestones in Magazine History | |
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Close-Up on History: Ladies' Home Journal Invents the Modern Women's Magazine | |
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Close-Up on Industry: The Changing Face of Teen Magazines | |
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Close-Up on Controversy: Wal-Mart versus the Lads | |
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Major Types of Consumer Magazines | |
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Top Magazines by Revenue | |
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Top Magazines by Circulation | |
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Top Magazine Corporate Publishers | |
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Where Magazines Are Sold | |
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Top Magazine Covers | |
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The Electronic Industries | |
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Movies: Magic from the Dream Factory | |
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Chapter Opener: The Monster That Ate the Movie Theater | |
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A Brief History of Movies | |
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Early Movie Technology | |
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The Trust | |
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The Move West | |
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The Star System | |
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Global Influence on the Art of Film | |
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The Golden Age | |
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Reacting to TV | |
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Adapting to New Media | |
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Global Dimensions | |
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Understanding Today's Movie Industry | |
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Production | |
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Distribution | |
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Exhibition | |
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Controversies | |
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Effects of Movie Viewing | |
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Censorship | |
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Milestones in Movie History | |
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Close-Up on History: Best American Films | |
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Close-Up on Industry: Just What Does a Producer Do? | |
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Close-up on Controversy: Smoking in the Movies | |
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Top Hollywood Studios | |
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Greatest Screenplays of All Time | |
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All-Time Worldwide Blockbusters | |
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Recordings and the Music Industry: Copyright Battles, Format Wars | |
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Chapter Opener: The iPod Revolution | |
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A Brief History of Recording | |
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Music in an Oral Culture | |
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Early Recording Technology | |
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An Industry Develops | |
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Enter Radio | |
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Stereo and High Fidelity | |
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Rock and Roll | |
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Rap and Hip-Hop | |
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The Format Wars Intensify | |
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Understanding Today's Recording Industry | |
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The Major Labels: Global Goliaths | |
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Independents: Developing Talent | |
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The Players | |
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Royalties and Performance Rights Organizations | |
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Promotion | |
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Distribution and Sales | |
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The Audience | |
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Controversies | |
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The Effects | |
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Censorship | |
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Milestones in Recording History | |
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Close-Up on History: Elvis Lives | |
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Close-Up on Industry: Ani DiFranco and Righteous Babe Records | |
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Close-Up on Controversy: The Shady World of Eminem | |
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Major Music Labels | |
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Top-Selling Albums of All Time | |
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Radio: The Hits Keep Coming | |
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Chapter Opener: Satellite Wars | |
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A Brief History of Radio | |
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Early Development | |
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The First Broadcasters | |
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The Rise of the Networks | |
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Early Programming | |
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The Golden Age of Radio | |
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Reacting to TV | |
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Concentration and Fragmentation | |
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Digital Radio | |
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Understanding Today's Radio Industry | |
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Formats | |
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Ratings | |
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Industry Structure | |
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Station Personnel | |
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The Audience | |
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Controversies | |
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The Effects of Concentration | |
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Homogenized Programming | |
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Shock Radio | |
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Hate Radio | |
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Diversity and Censorship | |
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Milestones in Radio History | |
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Close-Up on History: The War of the Worlds and the Power of Radio | |
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Close-Up on Industry: Has Public Radio Gone Commercial? | |
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Close-Up on Controversy: Howard Stern's Public Parts | |
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Major Radio Legislation | |
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Top Formats by Audience Listening Preference | |
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Largest Radio Group Owners | |
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Radio Station Jobs | |
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Television: Reflecting and Affecting Society | |
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Chapter Opener: Humiliation TV | |
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A Brief History of Television | |
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Early Technology | |
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Development of Technical Standards | |
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The Rise of Network Television | |
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Enter Cable | |
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Emerging Networks | |
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Adapting to New Technologies | |
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Understanding Today's Television Industry | |
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Delivery Systems | |
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Program Providers | |
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The Ratings | |
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Controversies | |
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The Nature of Programming | |
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Parental Advisory Ratings | |
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Excessive Viewing | |
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Milestones in Television History | |
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Close-Up on History: Philo T. Farnsworth: The Unknown Father of Television | |
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Close-Up on Industry: Gays on TV | |
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Close-Up on Controversy: Wrestling, Kids, and Televised Sports | |
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Classic Prime-Time Programs | |
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Top Basic Cable Channels | |
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Top-Rated Television Programs of All Time | |
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The Internet: Convergence in a Networked World | |
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Chapter Opener: Is MySpace the New Mall? | |
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A Brief History of the Net | |
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The Computer | |
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The Military Roots of the Net | |
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Going Digital | |
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The World Wide Web | |
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Global Dimensions | |
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Cultural Diversity on the Web | |
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Understanding Today's Internet Industry | |
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The Architecture of the Net | |
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The Economics of the Net | |
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Controversies | |
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Control versus Freedom | |
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Commercialism versus Public Service | |
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Censorship | |
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Privacy | |
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Reliability of Information | |
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Milestones in Internet History | |
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Close-Up on History: The Internet's Cold War Genesis | |
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Close-Up on Industry: To Google | |
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Close-Up on Controversy: Online Predators | |
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Top Internet Nations | |
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Top Internet Service Providers | |
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Most Popular Web Sites | |
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Top Search Engines | |
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Emoticons and Acronyms | |
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Information and Persuasion Industries | |
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Electronic News: Information As Entertainment | |
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Chapter Opener: Inside Katie Couric | |
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A Brief History of Electronic News | |
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Newsreels | |
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Radio News | |
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Broadcast Television News | |
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Cable News | |
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Online News | |
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Online TV News | |
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Understanding Today's News Industry | |
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News Values | |
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The Players | |
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Controversies | |
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Political Bios | |
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News as Entertainment | |
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Milestones in Electronic News History | |
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Close-Up on History: The Hindenburg Story | |
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Close-Up on Industry: Matt Drudge, Pioneer Blogger | |
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Close-Up on Controversy: Mr. Murdoch's War | |
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Top Online News Sites | |
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Where Young People Get Their News | |
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Public Relations: The Image Industry | |
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Chapter Opener: Virtue or Villainy? | |
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A Brief History of Public Relations | |
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Precursors of Public Relations | |
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Public Relations as a Profession | |
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The Industry Matures | |
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The Changing Face of Public Relations | |
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Understanding Today's Public Relations Industry | |
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The Scope of Public Relations | |
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Public Relations Activities | |
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Public Relations Strategies | |
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Some Public Relations Tools | |
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Controversies | |
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The Ethics of Public Relations Tactics | |
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Lack of Attribution | |
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Accountability | |
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Milestones in Public Relations History | |
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Close-Up on History: Rebuilding the Rockefeller Image | |
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Close-Up on Industry: Public Relations Jobs | |
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Close-Up on Controversy: Media War Making | |
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Top Public Relations Agencies by Total Fees | |
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Advertising: The Media Support Industry | |
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Chapter Opener: The Subservient Chicken | |
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A Brief History of Advertising | |
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Advertising Comes to America | |
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Ads and the Industrial Revolution | |
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The Advent of Advertising Agencies | |
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Early Industry Control | |
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Ads Take to the Airwaves | |
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Diversity and Target Marketing | |
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Globalization | |
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Understanding Today's Advertising Industry | |
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The Client | |
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The Agency | |
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Advertising Objectives | |
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Controversies | |
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Advertising and Freedom of Speech | |
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Truth in Advertising | |
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Ads Directed at Children and Teens | |
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Advertiser Influence on Media Content | |
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Milestones in Advertising History | |
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Close-Up on History: Subliminal Fraud | |
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Close-Up on Industry: The Tribulations of Global Image Promotion | |
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Close-Up on Controversy: Selling Alcohol to Children | |
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Top Advertising Clients and the Agencies That Serve Them | |
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Top Advertising Organizations Worldwide | |
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Top Product Placement Programming | |
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Media Law and Ethics | |
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Media Law: Understanding Freedom of Expression | |
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Chapter Opener: Who Needs the First Admendment? | |
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A Brief History of Media Law | |
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The Development of the Philosophy of Free Speech | |
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The First Amendment | |
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Defining Limits | |
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Regulating Broadcasting | |
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National Security and Prior Restraint | |
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Current Trends in Media Law | |
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Understanding Today's Media Law | |
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The Legal System and Types of Law | |
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Protection of Rights | |
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Controversies | |
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Censorship | |
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Conflicting Rights | |
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Milestones in Media Law History | |
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Close-Up on History: Sam Sheppard's Trial by Media | |
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Close-Up on Media Law: The Paris Hilton Video | |
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Close-Up on Controversy: Jailing Judith Miller | |
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Media Ethics: Understanding Media Morality | |
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Chapter Opener: The Danish Cartoons | |
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A Brief History of Media Ethics | |
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The Print Era | |
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The Electronic Era | |
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The Digital Era | |
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Understanding Today's Media Ethics | |
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Basic Ethical Orientations | |
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Conflicting Loyalties | |
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Truth Telling and Its Complications | |
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Controversies | |
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Stereotyping | |
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Conflicts of Interest | |
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Anonymity and Who Deserves It | |
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Accountability | |
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Milestones in Media Ethics History | |
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Close-Up on History: The Quiz Show Scandals | |
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Close-Up on Media Ethics: The Ethics of Photo Alteration | |
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Close-Up on Controversy: The Guerrilla Girls' Guide to Female Stereotypes | |
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Notes | |
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Glossary | |
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Complete Timeline of Mass Media Milestones | |
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Credits | |
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Index | |