Mass Media in a Changing World

ISBN-10: 0073342998

ISBN-13: 9780073342993

Edition: 2nd 2008

Authors: George Rodman

List price: $152.33
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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies.
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Book details

List price: $152.33
Edition: 2nd
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 1/30/2007
Binding: Mixed Media
Pages: 576
Size: 8.75" wide x 10.75" long x 0.75" tall
Weight: 2.838
Language: English

George Rodman is professor and chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught for 30 years. His research interests include the role of humor in human communication and the effect of communication technology on psychological well-being.Rodman is the author, coauthor, and editor of several books, including ten editions of Understanding Human Communication (with Ron Adler, Oxford University Press), four editions of Mass Media Issues (Science Research Associates and Kendall/Hunt), Making Sense of Media (Allyn & Bacon, 2001, and four books on public speaking, including The New Public Speaker (Harcourt Brace, 1997), a book that features the role of public speaking in the media-information age. He has written for newspapers, magazines, journals, film, television, radio, and multimedia programs. He has appeared as both host and guest on local television programs. While in graduate school, he was a winner on The Dating Game on ABC.Rodman has been listed i Who's Who in Entertainment and Who's Who in Education. He serves as the faculty adviser to The Excelsior, one of a pair of competing campus newspapers that were named third in the nation by the 2005 Princeton Review of America's Best Colleges. In 2005 he was nmaed the Bernard H. Stern Professor of Humor and was awarded the Brooklyn College Award for Excellence in College Citizenship. He has been voted "Favorite Teacher" by graduating seniors several times, most recently in 2008.In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grew up with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison, and was later president of the Radio Manufacturers Association. His father's start-up business ventures included importing European recording equipment, printing, and computer manufacturing.Rodman lives in Garden City, New York, with his wife Linda and three children: Jennifer, Alexandra, and Dean.

Introduction: Media in a Changing World
Chapter Opener: The Convergence Generation
Media Literacy
Media Criticism
Career Preparation
The Critic versus the Practitioner
Basic Terms
Media History
Understanding Today's Media Industries
American Dominance of World Media
Cultural Imperialism
Foreign Media in the United States
Reasons for Corporate Media Growth
Patterns of Ownership
Media and Governments around the World
Media and the Audience
Media Controversies
Impact Issues Deal with Media's Influence
Legal issues Deal with Media Law and Regulation
Ethical Issues Deal with the Morality of Media
The Interrelationship of Impact, Legal, and Ethical Issues
Milestones in Media History
Close-Up on History: Technology and Change: The Telegraph
Close-Up on Industry: Breaking info a Media Career
Close-Up on Controversy: The Many Meanings of Censorship
Media Conglomerates
Media Impact: Understanding Research and Effects
Chapter Opener: Grand Theft Auto Theory and Research
A Brief History of Media Research
Early Studies
Studies into the Effects of Television
Marshall McLuhan and Cultural Studies
Current Research
Understanding Today's Media Theory and Research
Social Science Perspectives
Cultural Studies
Media Theory: A Complex Whole
Research versus Conventional Wisdom
Limitations of Research
The Industry's Response
Milestones in Media Research
Close-Up on History: Seduction of the Innocent: The Effects of Comic Books
Close-Up on Media Theory: Media's Influence on Language: Speaking the Previously Unspeakable
Close-Up on Controversy: Does Pop Culture Make Us Smarter?
The Print Industries
Books: The Durable Medium
Chapter Opener: Da Vinci Decoded
A Brief History of Books
Early Forms
The Printing Revolution
The Book in America
The Industrial Revolution
Paperback Books
Conglomeration and Globalization
New Forms of the Book
Understanding Today's Book Publishing Industry
Types of Books
The Players
Book Censorship
The Blockbuster Syndrome
Milestones in Book Publishing
Close-Up on History: Books and Slavery
Close-Up on Industry: The Harry Potter Phenomenon
Close-Up on Controversy: A Victim of the Blockbuster Syndrome
Top Publishers of U.S. Books
Most Frequently Banned Books
Newspapers: Where Journalism Begins
Chapter Opener: Outrunning the Boulder
A Brief History of Newspapers
The First Newspapers
The Newspaper in Early America
Changes in the Concept of News
The Making of the Modern Press
Concentration into Chains
Leading the News Process
Changing Publication Patterns
Adapting to New Media
Understanding Today's Newspaper Industry
The Owners
The Newspapers
The Staff
Support Services
The Reader
Concentration of Ownership
Lack of Diversity in the Newsroom
Other Controversies
Milestones in U.S. Newspaper History
Close-Up on History: The Yellow Kid
Close-Up on Industry: USA Today Changes the Face of Journalism
Close-Up on Controversy: The Power of the Independent Press
Top U.S. Newspaper Chains, by Daily Circulation
Largest U.S. Newspapers, by Daily Circulation
Magazines: The First of the Specialized Media
Chapter Opener: The Birth of Latina
A Brief History of Magazines
Magazine Evolution
General Interest Magazines
Mass Circulation Magazines
The Decline of General Interest Magazines
The Rise of Special Interest Magazines
Adapting to New Media
Global Endeavors
Understanding Today's Magazine Industry
Types of Magazines
The Players
The Impact of Images
Truth and Accuracy
Editorial Independence
Marketing Schemes
Milestones in Magazine History
Close-Up on History: Ladies' Home Journal Invents the Modern Women's Magazine
Close-Up on Industry: The Changing Face of Teen Magazines
Close-Up on Controversy: Wal-Mart versus the Lads
Major Types of Consumer Magazines
Top Magazines by Revenue
Top Magazines by Circulation
Top Magazine Corporate Publishers
Where Magazines Are Sold
Top Magazine Covers
The Electronic Industries
Movies: Magic from the Dream Factory
Chapter Opener: The Monster That Ate the Movie Theater
A Brief History of Movies
Early Movie Technology
The Trust
The Move West
The Star System
Global Influence on the Art of Film
The Golden Age
Reacting to TV
Adapting to New Media
Global Dimensions
Understanding Today's Movie Industry
Effects of Movie Viewing
Milestones in Movie History
Close-Up on History: Best American Films
Close-Up on Industry: Just What Does a Producer Do?
Close-up on Controversy: Smoking in the Movies
Top Hollywood Studios
Greatest Screenplays of All Time
All-Time Worldwide Blockbusters
Recordings and the Music Industry: Copyright Battles, Format Wars
Chapter Opener: The iPod Revolution
A Brief History of Recording
Music in an Oral Culture
Early Recording Technology
An Industry Develops
Enter Radio
Stereo and High Fidelity
Rock and Roll
Rap and Hip-Hop
The Format Wars Intensify
Understanding Today's Recording Industry
The Major Labels: Global Goliaths
Independents: Developing Talent
The Players
Royalties and Performance Rights Organizations
Distribution and Sales
The Audience
The Effects
Milestones in Recording History
Close-Up on History: Elvis Lives
Close-Up on Industry: Ani DiFranco and Righteous Babe Records
Close-Up on Controversy: The Shady World of Eminem
Major Music Labels
Top-Selling Albums of All Time
Radio: The Hits Keep Coming
Chapter Opener: Satellite Wars
A Brief History of Radio
Early Development
The First Broadcasters
The Rise of the Networks
Early Programming
The Golden Age of Radio
Reacting to TV
Concentration and Fragmentation
Digital Radio
Understanding Today's Radio Industry
Industry Structure
Station Personnel
The Audience
The Effects of Concentration
Homogenized Programming
Shock Radio
Hate Radio
Diversity and Censorship
Milestones in Radio History
Close-Up on History: The War of the Worlds and the Power of Radio
Close-Up on Industry: Has Public Radio Gone Commercial?
Close-Up on Controversy: Howard Stern's Public Parts
Major Radio Legislation
Top Formats by Audience Listening Preference
Largest Radio Group Owners
Radio Station Jobs
Television: Reflecting and Affecting Society
Chapter Opener: Humiliation TV
A Brief History of Television
Early Technology
Development of Technical Standards
The Rise of Network Television
Enter Cable
Emerging Networks
Adapting to New Technologies
Understanding Today's Television Industry
Delivery Systems
Program Providers
The Ratings
The Nature of Programming
Parental Advisory Ratings
Excessive Viewing
Milestones in Television History
Close-Up on History: Philo T. Farnsworth: The Unknown Father of Television
Close-Up on Industry: Gays on TV
Close-Up on Controversy: Wrestling, Kids, and Televised Sports
Classic Prime-Time Programs
Top Basic Cable Channels
Top-Rated Television Programs of All Time
The Internet: Convergence in a Networked World
Chapter Opener: Is MySpace the New Mall?
A Brief History of the Net
The Computer
The Military Roots of the Net
Going Digital
The World Wide Web
Global Dimensions
Cultural Diversity on the Web
Understanding Today's Internet Industry
The Architecture of the Net
The Economics of the Net
Control versus Freedom
Commercialism versus Public Service
Reliability of Information
Milestones in Internet History
Close-Up on History: The Internet's Cold War Genesis
Close-Up on Industry: To Google
Close-Up on Controversy: Online Predators
Top Internet Nations
Top Internet Service Providers
Most Popular Web Sites
Top Search Engines
Emoticons and Acronyms
Information and Persuasion Industries
Electronic News: Information As Entertainment
Chapter Opener: Inside Katie Couric
A Brief History of Electronic News
Radio News
Broadcast Television News
Cable News
Online News
Online TV News
Understanding Today's News Industry
News Values
The Players
Political Bios
News as Entertainment
Milestones in Electronic News History
Close-Up on History: The Hindenburg Story
Close-Up on Industry: Matt Drudge, Pioneer Blogger
Close-Up on Controversy: Mr. Murdoch's War
Top Online News Sites
Where Young People Get Their News
Public Relations: The Image Industry
Chapter Opener: Virtue or Villainy?
A Brief History of Public Relations
Precursors of Public Relations
Public Relations as a Profession
The Industry Matures
The Changing Face of Public Relations
Understanding Today's Public Relations Industry
The Scope of Public Relations
Public Relations Activities
Public Relations Strategies
Some Public Relations Tools
The Ethics of Public Relations Tactics
Lack of Attribution
Milestones in Public Relations History
Close-Up on History: Rebuilding the Rockefeller Image
Close-Up on Industry: Public Relations Jobs
Close-Up on Controversy: Media War Making
Top Public Relations Agencies by Total Fees
Advertising: The Media Support Industry
Chapter Opener: The Subservient Chicken
A Brief History of Advertising
Advertising Comes to America
Ads and the Industrial Revolution
The Advent of Advertising Agencies
Early Industry Control
Ads Take to the Airwaves
Diversity and Target Marketing
Understanding Today's Advertising Industry
The Client
The Agency
Advertising Objectives
Advertising and Freedom of Speech
Truth in Advertising
Ads Directed at Children and Teens
Advertiser Influence on Media Content
Milestones in Advertising History
Close-Up on History: Subliminal Fraud
Close-Up on Industry: The Tribulations of Global Image Promotion
Close-Up on Controversy: Selling Alcohol to Children
Top Advertising Clients and the Agencies That Serve Them
Top Advertising Organizations Worldwide
Top Product Placement Programming
Media Law and Ethics
Media Law: Understanding Freedom of Expression
Chapter Opener: Who Needs the First Admendment?
A Brief History of Media Law
The Development of the Philosophy of Free Speech
The First Amendment
Defining Limits
Regulating Broadcasting
National Security and Prior Restraint
Current Trends in Media Law
Understanding Today's Media Law
The Legal System and Types of Law
Protection of Rights
Conflicting Rights
Milestones in Media Law History
Close-Up on History: Sam Sheppard's Trial by Media
Close-Up on Media Law: The Paris Hilton Video
Close-Up on Controversy: Jailing Judith Miller
Media Ethics: Understanding Media Morality
Chapter Opener: The Danish Cartoons
A Brief History of Media Ethics
The Print Era
The Electronic Era
The Digital Era
Understanding Today's Media Ethics
Basic Ethical Orientations
Conflicting Loyalties
Truth Telling and Its Complications
Conflicts of Interest
Anonymity and Who Deserves It
Milestones in Media Ethics History
Close-Up on History: The Quiz Show Scandals
Close-Up on Media Ethics: The Ethics of Photo Alteration
Close-Up on Controversy: The Guerrilla Girls' Guide to Female Stereotypes
Complete Timeline of Mass Media Milestones
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