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Introduction to Mass Communication Media Literacy and Culture

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ISBN-10: 0073302716

ISBN-13: 9780073302713

Edition: 5th 2008

Authors: Stanley J. Baran

List price: $98.75
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the…    
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Book details

List price: $98.75
Edition: 5th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Binding: Mixed Media
Pages: 516
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.936
Language: English

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many…    

Brief Table of Contents Part One: Laying the Groundwork 1. Mass Communication, Culture, and Media Literacy 2. The Evolving Mass Communication Process Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet and the World Wide Web Part Three: Supporting Industries 11. Public Relations 12. Advertising Part Four: Mass-Mediated Culture in the Information Age 13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global Media Glossary References Acknowledgments Index Detailed Table of Contents Part One:…