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Modern Competitive Strategy with Online Access Card

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ISBN-10: 0073279331

ISBN-13: 9780073279336

Edition: 2nd 2007 (Revised)

Authors: Gordon Walker

List price: $118.44
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Book details

List price: $118.44
Edition: 2nd
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Binding: Mixed Media
Size: 7.50" wide x 9.25" long x 0.25" tall
Weight: 1.232
Language: English

What is Strategy?
Building Competitive Advantage
Competitive Advantage
Industry Analysis
Competing Over Time: Industry and Firm Evolution
Strategy Execution
Managing the Boundaries of the Firm
Vertical Integration and Outsourcing
Expanding the Scope of the Firm
Competing in Global Markets
New Business Development
Managing the Multibusiness Firm
Governing the Firm
Corporate Governance
Strategic Planning and Decision Making