Skip to content

Crafting and Executing Strategy with OLC access Card

Spend $50 to get a free DVD!

ISBN-10: 0073270385

ISBN-13: 9780073270388

Edition: 15th 2007 (Revised)

Authors: Arthur A. Thompson, A. J. Strickland, John E. Gamble

List price: $177.50
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text’s success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best…    
Customers also bought

Book details

List price: $177.50
Edition: 15th
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Binding: Digital, Other 
Size: 8.25" wide x 10.50" long x 1.50" tall
Weight: 4.642
Language: English

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market…    

Concepts and Techniques for Crafting and Executing Strategy
Introduction and Overview
What Is Strategy and Why Is It Important?
The Managerial Process of Crafting and Executing Strategy
Core Concepts and Analytical Tools
Evaluating a Company’s External Environment
Evaluating a Company’s Resources and Competitive Position
Crafting a Strategy
Five Generic Competitive Strategies--Which One to Employ?
Supplementing the Chosen Strategy: Other Important Strategy Choices
Competing in Foreign Markets
Tailoring Strategy to Fit Specific Industry and Company Situations
Diversification: Strategies for Managing a Group of Businesses
Strategy, Ethics, and Social Responsibility
Executing the Strategy
Building Building an Organization Capable of Good Strategy Execution
Managing Internal Operations: Actions That Promote Better Strategy Execution
Corporate Culture and Leadership: Keys to Good Strategy Execution Cases
Crafting Strategy in Single-Business Companies
Whole Foods Market in 2006: Mission, Values, Strategy
Oliver’s Market
JetBlue Airways: Can It Survive in a Turbulent Industry?
Competition in the Golf Equipment Industry
Dell, Inc
Competition in the MP3 Player Industry in 2005
Apple Computer
Netflix versus Blockbuster versus Video-on-Demand
Smithfield Foods’ Vertical Integration Strategy: Harmful to the Environment?
Zoe’s Kitchen
Krispy Kreme Doughnuts in 2006: Is A Turnaround Possible?
Kodak at the Crossroads: Making the Transition from Film-Based to Digital Technology
Adam Aircraft
KRCB Television and Radio: The Canary In The Coal Mine?
Western States Insurance
Google in 2006: Can the Strategy Support the Lofty Stock Price?
Copperfield Books
Harley Davidson
Crafting Strategy in Diversified Companies
Procter & Gamble’s Acquisition of Gillette
Executing Strategy and Strategic Leadership
Robin Hood
Dilemma at Devil’s Den
Wal-Mart Stores, Inc
Outback Steakhouse: The Quest for Excellence in Casual Dining
Moses at the Red Sea
Implementing Strategic Change: Monica Ashley’s Experience
Starbucks Global Quest in 2006: Is the Best Yet to Come
Strategy, Ethics, and Social Responsibility
Merck and the Recall of Vioxx
Kimpton Hotels: Balancing Strategy and Environmental Sustainability
Monsanto and the Genetic Engineering of Agricultural Seeds
Table of Contents provided by Publisher. All Rights Reserved.