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| Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases Thompson, Gamble, and Strickland | |
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| Introduction and Overview | |
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| What is strategy and why is it important? | |
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| Core Concepts and Analytical Tools | |
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| Analyzing a company’s external environment | |
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| Analyzing a company’s resources and competitive position | |
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| Crafting the Strategy | |
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| Crafting a strategy: The quest for competitive advantage | |
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| Competing in foreign markets | |
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| Diversification: Strategies for managing a group of businesses | |
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| Strategy, ethics, and social responsibility | |
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| Executing the Strategy | |
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| Executing the strategy: Building a capable organization and instilling a culture | |
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| Managing internal operations in ways that promote good strategy execution | |
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| Cases in Crafting and Executing Strategy | |
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| Crafting Strategy in Single-Business Companies | |
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| Whole Foods Market in 2005 | |
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| Starbucks in 2004: Driving for Global Dominance | |
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| Netflix in 2004: What Strategic Moves to Make Next? | |
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| From KaZaA to Skype. | |
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| Competition in MP3 Players | |
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| Competition in the Bottled Water Industry in 2004 | |
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| Dell, Inc. in 2005 | |
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| easyCar.com | |
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| KFC and the Global Fast Food Industry | |
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| Krispy Kreme Doughnuts in 2005: Are the Glory Days Over? | |
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| Atkins Nutritionals: A Market Driven Business Model | |
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| Kodak at the Crossroads: The Transition from Film-Based to Digital Technology | |
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| Adam Aircraft | |
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| Creating Customer Value at Rocky Mountain Fiberboard | |
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| Electronic Arts and the Global Video Game Industry | |
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| Ebay | |
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| Google’s Strategy—The Quest for a Technology-Based Competitive Advantage | |
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| Vincor and the New World of Wine | |
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| Coca-Cola’s Marketing Challenges in Brazil: The Tuba�nas War | |
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| Harley Davidson | |
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| Globalizing Volkswagen: Creating Excellence on All Fronts | |
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| Crafting Strategy in Diversified Companies | |
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| Adidas-Salomon | |
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| News Corp in 2004: The DirecTV Acquisition and Beyond | |
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| Cases in Executing Strategy | |
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| Robin Hood | |
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| Dilemma at Devil’s Den | |
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| Wal-Mart Stores, Inc.—A New Set of Challenges | |
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| Michelin China | |
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| Singapore Airlines 2004—Managing Organizational Change in a Turbulent Environment | |
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| Best Buy: Staying at the Top | |
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| Deloitte & Touche: Integrating | |
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| Strategy, Ethics, and Social Responsibility | |
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| Smithfield Foods: When Growing the Business Damages the Environment | |
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| Merck and the Vioxx Fallout | |