Marketing

Name: Marketing
Price: 9.57 USD
Availability: InStock
ISBN: 9780073049021

ISBN-10: 0073049026

ISBN-13: 9780073049021

Edition: 2008

Authors: Dhruv Grewal, Michael Levy

List price: $183.67

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Description:

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to applies the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

Book details

List price: $183.67
Copyright year: 2008
Publisher: McGraw-Hill School Education Group
Publication date: 2/20/2007
Binding: Hardcover
Pages: 640
Size: 8.75" wide x 10.25" long x 1.00" tall
Weight: 2.992
Language: English




Assessing the Marketplace



Overview of Marketing



Developing Marketing Strategies



Ethics



Analyzing the Environment



Understanding the Marketplace



Consumer Behavior



Business-to-Business



Global Markets



Targeting the Marketplace



Segmenting & Targeting



Marketing Research



Value Creation



Developing New Products



Managing the Product Portfolio and Branding



The Role of Services



Value Capture



Pricing Concepts



Setting Prices



Value Delivery



Designing the Channel and Supply Chain Management



Retailing



Value Communication



Integrated Marketing Communication



Advertising



Personal Selling