List price: $190.31Edition: 4thCopyright year: 2006Publisher: McGraw-Hill Higher EducationPublication date: 5/2/2005Binding: HardcoverPages: 736Size: 8.25" wide x 10.00" long x 1.25" tall Weight: 3.278Language: English
Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation.
Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.
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