Introduction to Business Data Mining

Name: Introduction to Business Data Mining
Price: 155.66 USD
Availability: InStock
ISBN: 9780072959710

ISBN-10: 0072959711

ISBN-13: 9780072959710

Edition: 2007

Authors: David L. Olson, Yong Shi

List price: $162.67

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Introducing students to the fundamental concepts of data mining, this text shows readers how to gather and analyze large sets of data to gain business understanding. It introduces the material, demonstrates data mining algorithms, focuses on the business applications of data mining, and presents an overview of the developing areas.

Book details

List price: $162.67
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Publication date: 11/18/2005
Binding: Hardcover
Pages: 288
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.628
Language: English




Introduction



Initial Description of Data Mining in Business



Data Mining Processes and Knowledge Discovery



Database Support to Data Mining



Data Mining Methods As Tools



Overview of Data Mining Techniques Chapter 4


Appendix: Enterprise Miner Demonstration on Expenditure Data Set



Cluster Analysis Chapter 5 Appendix: Clementine



Regression Algorithms in Data Mining



Neural Networks in Data Mining



Decision Tree Algorithms


Appendix 8: Demonstration of See5 Decision Tree Analysis



Linear Programming-Based Methods Chapter 9


Appendix: Data Mining Linear Programming Formulations



Business Applications



Business Data Mining Applications Applications



Market-Basket Analysis Chapter 11


Appendix: Market-Basket Procedure



Developing Issues



Text and Web Mining Chapter 12


Appendix: Semantic Text Analysis



Ethical Aspects of Data Mining