Introduction to Business Data Mining
List price: $162.67
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Description: Introducing students to the fundamental concepts of data mining, this text shows readers how to gather and analyze large sets of data to gain business understanding. It introduces the material, demonstrates data mining algorithms, focuses on the business applications of data mining, and presents an overview of the developing areas.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $162.67
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Publication date: 11/18/2005
Size: 8.00" wide x 10.00" long x 0.50" tall
|Initial Description of Data Mining in Business|
|Data Mining Processes and Knowledge Discovery|
|Database Support to Data Mining|
|Data Mining Methods As Tools|
|Overview of Data Mining Techniques Chapter 4|
|Appendix: Enterprise Miner Demonstration on Expenditure Data Set|
|Cluster Analysis Chapter 5 Appendix: Clementine|
|Regression Algorithms in Data Mining|
|Neural Networks in Data Mining|
|Decision Tree Algorithms|
|Appendix 8: Demonstration of See5 Decision Tree Analysis|
|Linear Programming-Based Methods Chapter 9|
|Appendix: Data Mining Linear Programming Formulations|
|Business Data Mining Applications Applications|
|Market-Basket Analysis Chapter 11|
|Appendix: Market-Basket Procedure|
|Text and Web Mining Chapter 12|
|Appendix: Semantic Text Analysis|
|Ethical Aspects of Data Mining|