Introduction to Communication Research
Edition: 4th 2008 (Revised)
List price: $141.00
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Description: This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication studies research.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $141.00
Copyright year: 2008
Publisher: McGraw-Hill Companies, The
Publication date: 5/10/2007
Size: 7.50" wide x 9.25" long x 0.50" tall
|Introduction to the Field|
|The Role of Research in Communication|
|Communication Research Problems and Hypotheses|
|Understanding Rudiments of Research Reasoning|
|Conceptualizations in Communication Research|
|Using Communication Research Sources|
|Communicating Communication Research: Constructing and Assessing Research|
|Design of Research|
|Conducting Textual and Content Analyses|
|Participant Observation Research|
|Measurement in Communication Research|
|Design of Descriptive Empirical Research in Communication|
|Design of Experimental Research in Communication|
|Statistical Analysis of Data|
|Hypothesis Testing with Two Means|
|Beyond Two Means Appendices: Using Computers to Analyze Data: SPSS Using Computers to Analyze Data: EXCEL|
|Glossary Tables: Normal curve, t, F, chi square|
|Index of Names|
|Index of Topics|