Introduction to Communication Research

Name: Introduction to Communication Research
Price: 4.63 USD
Availability: InStock
ISBN: 9780072862959

ISBN-10: 0072862955

ISBN-13: 9780072862959

Edition: 4th 2008 (Revised)

Authors: John C. Reinard

List price: $141.00

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Description:

This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication…

Book details

List price: $141.00
Edition: 4th
Copyright year: 2008
Publisher: McGraw-Hill Companies, The
Publication date: 5/10/2007
Binding: Paperback
Pages: 768
Size: 7.50" wide x 9.25" long x 0.50" tall
Weight: 2.398
Language: English



Introduction to the Field


The Role of Research in Communication


Communication Research Problems and Hypotheses


Understanding Rudiments of Research Reasoning


Conceptualizations in Communication Research


Using Communication Research Sources


Communicating Communication Research: Constructing and Assessing Research


Design of Research


Conducting Textual and Content Analyses


Participant Observation Research


Measurement in Communication Research


Design of Descriptive Empirical Research in Communication


Design of Experimental Research in Communication


Sampling


Statistical Analysis of Data


Descriptive Statistics


Introductory Inferential


Hypothesis Testing with Two Means


Introductory Inferential


Beyond Two Means Appendices: Using Computers to Analyze Data: SPSS Using Computers to Analyze Data: EXCEL


Glossary Tables: Normal curve, t, F, chi square


Index of Names


Index of Topics