Strategic Management with PowerWeb and Case TUTOR Card
Edition: 13th 2003
List price: $119.68
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List price: $119.68
Copyright year: 2003
Publisher: McGraw-Hill Higher Education
Publication date: 5/20/2002
Binding: Mixed Media
Size: 8.50" wide x 10.50" long x 1.75" tall
Part One:The Concepts and Techniques of Strategic Management Chapter 1 The Strategic Management Process: An Overview Chapter 2 Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy Chapter 3 Industry and Competitive Analysis Chapter 4 Evaluating Company Resources and Competitive Capabilities Chapter 5 Strategy and Competitive Advantage Chapter 6 Strategies for Competing in Globalizing Markets Chapter 7 Business Models and Strategies in the Internet Era Chapter 8 Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9 Strategy and Competitive Advantage in Diversified Companies Chapter 10 Evaluating the Strategies of Diversified Companies Chapter 11 Building Resource Strengths and Organizational Capabilities Chapter 12 Managing the Internal Organization to Promote Better Strategy Execution Chapter 13 Corporate Culture and Leadership--Keys to Effective Strategy Execution Cases in Strategic Management A Guide to Case Analysis Classificationon A: The Manager as Chief Strategy-Maker and Chief Strategy-Implementer 1. Andrea Jung's Makeover of Avon Products 2. The Solar Feeder 3. World Wrestling Federation (A) 4. Pi Kappa Phi Fraternity Section B: Crafting Strategy in Single-Business Companies 5. ZAP and the Electric Vehicle Industry 6. Elan and the Competition Ski Boat Industry 7. Azalea Seafood and Gumbo Shoppe 8. Dakota Growers Pasta 9. Colorado Creative Music 10. Kentucky Fried Chicken and the Global Fast Food Industry 11. Competition in the Global Wine Industry: A U.S. Perspective 12. Robert Mondavi Corporation 13. Ernest & Julio Gallo Winery 14. Krispy Kreme Doughnuts 15. PFS: Daisytek’s Growth Strategy 16. Music on the Internet: Transformation of the Industry by Sony, Amazon.com, MP3.com, and Napster 17. The Chicagotribune.com 18. eBay in 2002: The Challenges of Sustained Growth 19. Nucor Corp. in 2001: Pursuing Growth in a Troubled Steel Industry 20. FedEx Corporation: Structural Transformation through e-Business 21. South African Breweries: Achieving Growth in the Global Beer Market Section C: Crafting Strategy in Diversified Companies 22. Unilever’s Acquisition of Slimfast, Ben & Jerry’s, and Best Foods 23. PepsiCo’s Acquisition of Quaker Oats 24. Avid Technology, Inc. Section D: Implementing and Executing Strategy 25. Robin Hood 26. Moss-Adams, LLP 27. Perdue Farms, Inc.: Responding to the 21st-Century Challenges 28. Southwest Airlines, Inc. 29. Gordon Bethune and the Turnaround of Continental Airlines 30. Conseco’s Implementation Strategy for a Web-Based Cash Management System 31. West Indies Yacht Club Resort 32. AES Corporation: Values, Culture and Operating Practices at a Global Power Company 33. Optivus Technology Section E: Ethics 34. Nike’s Dispute with the University of Oregon 35. Doubleclick, Inc: Gathering Customer Intelligence